In email marketing, what defines a strategic email?

A strategic email in email marketing goes beyond basic communication; it serves a specific purpose aligned with overarching business goals. In this case, an email that explains the trainer's mission fulfills that definition because it articulates the values, goals, and unique selling propositions of the trainer. This kind of email not only informs clients and potential clients about what drives the trainer's practice but also helps build a relationship rooted in trust and understanding.

By sharing the mission, the trainer can cultivate a sense of community and connection, which is crucial in the competitive landscape of personal training. When recipients understand the trainer's vision, they are more likely to engage with the content and consider becoming clients, thereby supporting the strategic goal of increasing client retention and acquisition.

Other options like detailing promotions, solely scheduling, or listing services, while functional, do not provide the same depth of connection or insight into the trainer's brand and philosophy. They serve more immediate or transactional functions rather than fostering long-term relationships or strategic engagement.