ISSA Personal Training Final Practice Exam

The phrase "sign up now!" is categorized as a call to action. A call to action (CTA) is a marketing term used to describe prompts that encourage an immediate response or engagement from the audience. It is designed to guide potential customers toward taking a specific action, which in this case is signing up for a service, newsletter, or program. Effective CTAs create a sense of urgency and motivate prospective clients to act swiftly, utilizing persuasive language that resonates with the audience.

In contrast, the other options represent different concepts in marketing. A target market refers to the specific group of consumers at whom a product or service is aimed. An email subject line is the brief text that summarizes the content of an email, which can include a CTA but is not solely defined by it. A marketing strategy encompasses the overall plan or approach to promote and sell products or services, which could include various CTAs as individual components within that broader framework. Understanding these distinctions helps clarify the role and impact of various elements within a marketing context.